Low-cost merchandise available at a particular retail chain offers an opportunity to find small presents for various occasions without exceeding a specific budget. Examples include stocking stuffers, party favors, small tokens of appreciation, or impulse buys. These items often encompass a variety of product categories such as stationery, toys, candy, and personal care items.
Affordability is a key driver for purchases within this price range, particularly for those seeking value or managing expenses. This segment of the market caters to a broad demographic, including budget-conscious shoppers, individuals looking for supplemental gifts, or those simply browsing for inexpensive treats. Historically, retailers have recognized the importance of offering value-priced goods to attract customers and drive sales volume. This practice contributes to impulse purchasing and can encourage additional spending within the store.
