The phrase describes a specific type of sleeveless shirt offered by the retailer Target under its private label brand, Wild Fable. This brand typically caters to a younger demographic with trendy and affordable clothing options. A sleeveless top, often featuring various designs, colors, and fabrics, is a popular warm-weather garment.
Offering fashionable apparel at accessible price points is a key strategy for large retailers. Private label brands, like Wild Fable, allow retailers greater control over design, production, and pricing, potentially leading to higher profit margins. For consumers, these brands offer stylish alternatives to more expensive name brands. The availability of trendy, affordable clothing can contribute to a sense of self-expression and confidence.
