This promotional strategy offers consumers a complimentary item when they purchase two of the same product category. A typical example involves video games, where a customer receives a third game free after purchasing two at full price. This tactic encourages larger purchases and can introduce consumers to titles they might not otherwise consider.
Such offers are valuable for both businesses and consumers. For retailers, they drive sales volume and clear inventory, particularly for older or less popular items. This strategy can also attract new customers and build brand loyalty. Consumers benefit from significant cost savings and the opportunity to explore a wider range of products. Historically, variations of this promotional model have been utilized across diverse retail sectors, demonstrating its enduring effectiveness in stimulating consumer spending.
