This refers to a recurring character, portrayed by Kristen Wiig, on the long-running sketch comedy show Saturday Night Live. The character, known for her intensely enthusiastic and often off-putting demeanor, frequently appeared in commercial parodies alongside celebrity hosts, one of whom was Justin Timberlake. These sketches typically showcased the Target Lady’s awkward interactions with customers, often involving overly eager assistance and inappropriate personal disclosures.
The popularity of this character stems from Wiig’s comedic timing and the relatable, albeit exaggerated, portrayal of overly enthusiastic customer service. The sketches’ humor often derived from the juxtaposition of the Target Lady’s eccentric behavior with the straight-man reactions of the celebrity hosts. These appearances contributed to the show’s cultural impact and solidified Wiig’s status as a prominent comedic performer. Timberlake’s participation in these sketches added another layer of comedic interplay, enhancing their memorability. The recurring character became a recognizable and beloved part of SNL during Wiig’s tenure.
