Exclusive K-Pop albums sold at Target often feature unique inclusions not found in standard versions. These can range from variant cover art and photobooks to exclusive photocards, posters, and other collectible items. This practice caters to a specific collector’s market, incentivizing purchases from that particular retailer. For example, a group might release their new album with three different cover variations, each exclusive to a different retailer.
The strategy of retailer-exclusive albums benefits both the artists and the retailer. It drives sales by encouraging fans to purchase multiple copies of the same album to collect all variations. For the retailer, it increases foot traffic and online sales, boosting their position within the competitive music market. This practice has become increasingly common in recent years, reflecting the growth and globalization of the K-Pop industry.
