This phrase refers to a specific retail exclusive edition of the 2011 video game Sonic Generations, offered by the Target corporation. This version typically included bonus content, such as collectible items or additional in-game features, not found in the standard edition. Such retail exclusives are common marketing strategies used to incentivize purchases at particular stores.
Exclusive editions of video games often serve as desirable collector’s items for enthusiasts, particularly those featuring popular characters like Sonic the Hedgehog and Shadow the Hedgehog. The practice of offering retailer-specific bonuses contributes to market competition and provides consumers with choices beyond the standard game release. Historically, these exclusive items have ranged from physical goods like figurines and art books to downloadable content such as alternative character skins or extra game levels.
