A business establishment offering men’s haircuts and grooming services located within close proximity to a Target retail store offers convenience for individuals seeking such services while also running other errands. For example, a customer could schedule a haircut before or after picking up household goods. This co-location strategy leverages the existing customer traffic of a popular retail chain.
Locating such establishments near large retailers offers several potential advantages. Increased foot traffic from Target customers provides a wider potential client base for the establishment. This strategic placement can also reduce advertising costs as the business benefits from its association with a well-known landmark. Historically, service businesses have clustered around retail centers to capitalize on shared customer demographics and traffic flow. This synergistic relationship benefits both the service provider and the anchor store.
