This phrase refers to construction toys based on the popular video game Fortnite, sold by the retail chain Target. It represents the intersection of three key elements: a popular video game franchise, a well-established toy brand, and a major retail distributor. A hypothetical example would be a construction set featuring the Battle Bus from Fortnite, manufactured by Lego, and available for purchase at Target stores.
The combination of these elements presents a significant opportunity within the toy market. It leverages the established popularity of Fortnite to drive demand for a physical product, capitalizing on the enduring appeal of Lego bricks. Target’s extensive retail network provides broad access to these products for consumers. This synergy can generate substantial revenue for all parties involved and offers a tangible way for fans to interact with their favorite game. The historical context lies in the growing trend of licensed merchandise based on video games, and the continued success of both Lego and Target in adapting to evolving consumer preferences.