This phrase refers to the availability of Johnny B. brand hair styling gel products within Target retail stores, both physical and online. It signifies a distribution strategy employed by the manufacturer to reach a specific consumer demographic through a widely recognized retail chain. An example of this would be a customer finding Johnny B. Original Hold Gel on a shelf in a Target store or listed on Target.com.
Offering this product line within Target stores provides several advantages. It increases brand visibility and accessibility to a broader audience than might be reached through salon or specialty stores alone. For Target, it diversifies their product selection, offering a recognized men’s grooming brand to their customers. Historically, the placement of professional or salon-quality products in mass-market retailers represents a shift in consumer behavior and retail strategy. This accessibility makes it more convenient for consumers to purchase preferred styling products.
