This phrase refers to a specific niche within the apparel market: shirts featuring designs related to the film “Hocus Pocus,” sold at Target stores. This product category caters to fans of the movie seeking themed merchandise, particularly during the Halloween season. An example would be a black t-shirt with an image of the Sanderson sisters and a quote from the film.
The popularity of such merchandise demonstrates the enduring cultural impact of “Hocus Pocus” and its continued relevance in popular culture. Offering these products provides retailers with a valuable opportunity to capitalize on seasonal demand and engage with a dedicated fan base. The availability of these items at a major retailer like Target speaks to the broad appeal of the film and the potential for significant sales revenue.