The phrase refers to the interpretation of a brand name from French into other languages. The name, literally, means “like boys.” The brand is known for its avant-garde approach to fashion design, and understanding the name’s meaning provides insight into the brand’s non-conformist ethos.
Accurate linguistic conversion of brand names is crucial for maintaining brand identity and resonating with target audiences in diverse markets. It avoids misinterpretations that could dilute the brand’s message or, worse, create unintended negative associations. In the context of high-fashion brands with French origins, the process of translation is especially relevant because of the cultural cachet associated with the language and the brand’s unique philosophical underpinnings.
