The retail chain’s periodic campaign encourages consumers to recycle used car seats in exchange for a coupon towards future purchases. Customers access the program through a scannable code, typically displayed in-store and online, which directs them to the program’s details and participation instructions. This process allows for easy enrollment and facilitates the environmentally responsible disposal of old car seats.
This initiative benefits both consumers and the environment. Participants receive a financial incentive for upgrading to newer, safer car seats, while the program diverts used car seats from landfills. This type of recycling program has become increasingly common among retailers seeking to demonstrate corporate social responsibility and engage customers in sustainable practices. It builds on established recycling efforts for items like batteries and electronics, expanding the concept to larger, more complex products.