This phrase refers to a collection of cosmetic applicators, produced by the brand e.l.f. Cosmetics, and sold through the retail chain Target. These sets typically contain various brushes designed for applying makeup, such as foundation, blush, eyeshadow, and eyeliner. An example might include a powder brush, a blush brush, and several smaller brushes for more precise application.
The availability of these cosmetic brush sets through a mass retailer like Target provides accessibility and affordability to a wide consumer base. This distribution strategy potentially introduces professional-quality tools to individuals who may not otherwise have access to or be able to afford them. Furthermore, offering curated sets can simplify the process of selecting appropriate tools for both novice and experienced makeup users. The historical context involves the increasing demand for high-quality, yet affordable, cosmetics and tools, coinciding with the rise of beauty influencers and online makeup tutorials.
