The availability of a specific buy-now-pay-later service at a particular retail chain’s physical locations allows customers to purchase goods and spread the cost over several installments. This payment option offers flexibility and potentially greater purchasing power, particularly for larger purchases.
Offering such a service in-store provides customers with more payment choices, potentially increasing sales and customer satisfaction. This approach reflects a broader trend in retail towards integrating various fintech solutions to enhance the customer experience and cater to diverse financial needs. Historically, layaway programs served a similar purpose, but modern digital solutions offer greater speed and convenience. This payment method can be especially beneficial during peak shopping seasons or for purchasing essential household goods.