Predator, F50, Copa Mundial.
These are names synonymous with the world of football boots, which to anyone who knows anything about the so-called beautiful game will ignite visions of the likes of Zizou, Becks and Messi.
However, since 2012 Adidas has been trying to carve an equally iconic name in the field of sunglasses. Entering its sixth season in partnership with Movistar, the German brand has released the latest incarnation, the Zonyk Aero and a special Movistar edition.
Variable lenses adjust to the light in order, Adidas says, to improve rider’s concentration when out on the road.
Whether it works or not, it clearly didn’t stop Alejandro Valverde from pulling off his mid descent bunny hop at the Tour of Murcia.
Following on from its partnerships with T-Mobile, Team Sky and the Great Britain national team, Valverde, Nairo Quintana, and Alex Dowsett are all now Adidas athletes.
They join the likes of Gareth Bale, Mesut Özil and Lionel Messi.
Adidas kit has a knack of making icons.