Cover stories: Issue 20.4 by Adam Doughty

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Take your protein pills and put your helmet on for Adam’s colourful and fun vision of a futuristic Tour de France – out soon to Rouleur members

Photographs: Adam Doughty
Rouleur 20.4

One of the perks of being a Rouleur member is getting a magazine through your door with a classy, cool and collectable cover. Our talented contributors give you the back story on each creation – for issue 20.4, London-based illustrator Adam Doughty looked far into cycling’s future.

In late April, I was provided with a detailed brief from Andy McGrath and the team to create a colourful, fun and busy cover illustration to support their futuristic Tour de France 2040 article – a welcome escape from the coronavirus pandemic!

This was my first cycling themed commission [we spotted Adam, pictured below in his studio, and his work in the superb football magazine When Saturday Comes – Ed]. I have however previously enjoyed illustrating bicycles as part of my Transport Timeline illustration series.

I was particularly drawn to the creative and playful nature of the feature. Alongside their ideas, I was however still able to develop my own imaginings. I took reference from retro futuristic posters, previous Tour de France route maps and historical French landmarks. For the hotels featured in the background, I took inspiration from the Brutalist architecture style.

I sketched out my ideas using pencil on paper, playing around with sizing and layouts. I picked three of my strongest ones and developed these into drafts.

Once all of the relevant features had been hand drawn, I added colour and shading on my computer and sent them to the editorial team for review.

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They picked the blue and red mountain scene for the cover. I reached for my trusty 0.1 pen and Bristol Board paper pad – I like the traditional approach to drawing rather than a tablet – and commenced with the final version. At this stage, I was able to add the finer details and see it all coming together.

The biggest challenge I encountered was having to illustrate a hologram of Marc Madiot. A holographic illustration is not something that I have tried before, so it took me a couple of attempts to capture the effect.

I think my favourite imagined feature is the Tour de France arch complete with built-in speakers, rotating 360 degrees around a road – quite a feat of engineering.

There were a few concepts that did not make it into the final version too. These include a monorail providing spectators with breath-taking views and a blocky, brutalist mountain where upon reaching the summit, cyclists would activate hover mode and fly off. Imagine that.

Lastly, it was a pleasure to create for Rouleur – and I look forward to teleporting to the Tour de France in 2040!

You can find more of Adam’s work at www.adamdoughty.com or follow him on Instagram.

Subscribe by June 8th to receive Rouleur 20.4


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